Tailored solutions for research agencies, consulting firms and marketing agencies.

We believe that the best business decisions, for you and your clients, rely on data of absolute reliability. We act as a strategic partner behind the scenes, enabling research agencies, consulting firms and marketing agencies to deliver more value, more efficiently, to their own clients.

ISO 27001 certified and members of the CRIC, we deploy tailored solutions to help you extend your capabilities, secure your projects and gain agility, without weighing down your operations

ISO - 27001
Conseil de recherche et d’intelligence marketing Canadien (CRIC)

A wide range of data collection capabilities

Quantitative research

  • Online surveys

  • Phone surveys

  • Intercept surveys

  • Mail surveys

Qualitative research

  • Recruitment for individual interviews (IDIs) and focus groups

  • Moderation for individual interviews (IDIs) and focus groups

  • User testing (UX)
  • Mystery shopping
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panelists in Quebec, plus our network of partners across Canada and around the world
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interviewers for telephone surveys and recruitment for qualitative research, across Canada
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interviewers for intercept surveys and mystery shopping, across Quebec

2025 IN NUMBERS

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projects completed
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telephone interviews completed
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online interviews completed
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participants recruited for individual interviews and focus groups
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focus groups moderated
OUR SERVICES

Flexible, modular services

Activate only the services you need.

Design

  • Development of methodologies
  • Creation of survey instruments
  • Optimization of existing survey instruments

Programming

  • Questionnaire programming
  • Validation testing (quality control)
  • Translation

Collection

  • Online, by telephone, by intercept and mail
  • Management of hybrid data collection
  • Recruitment of participants for qualitative research
  • Moderation for qualitative research

Processing

  • Data cleaning
  • Coding of open-ended responses
  • Basic data processing (cross-tabulations)
  • Advanced data processing (segmentation, regression, etc.)

Analysis

Production of reports tailored to your needs:

  • Descriptive
  • Analytical
  • Insights-oriented
  • Infographics

Delivery support

  • Contribution to your client deliverables
  • Co-creation of recommendations
  • White label support

Why choose BIP Recherche?

Expertise

  • Senior and experienced contacts
  • Rigorous execution, compliant with industry standards
  • Proactive and transparent communication

Flexibility

  • Adaptation to your processes and those of your clients
  • Tailored solutions
  • Available as white label

Speed

  • Fast execution
  • Tight adherence to timelines
  • Contribution to the smooth flow of your projects

Cost

  • Competitive pricing designed to protect your resale margins
  • Contribution to the profitability of your mandates
RECENT CASES

A few recent cases in quantitative research

Telephone surveys

  • Number of interviews completed: 8,000
  • Target: Users of 8 programs offered by an integrated university health and social services centre (CIUSSS)
  • Topic: Evaluation of the user experience
  • Recurrence: 5 consecutive years
  • Client: CIUSSS
  • Number of interviews completed: 4,000
  • Target: Companies and organizations receiving financial assistance from one of the Quebec government ministries
  • Topic: Satisfaction with the services received
  • Recurrence: 3 consecutive years
  • Client: A Quebec government ministry

Online surveys

  • Number of interviews completed: 2,000
  • Target: Canadian adults
  • Topic: Evaluation of the incidence and impact of dark/deceptive patterns in the general population
  • Client: A Canadian consumer protection organization
  • Number of interviews completed: 3,000
  • Target: Montreal adults
  • Topic: Evaluation of the incidence and impact of gambling on health and quality of life in the general population
  • Client: A Montreal university

Intercept surveys

  • Number of interviews completed: 500
  • Target: Festival-goers
  • Topic: Attendance and origin study meeting the requirements of the Ministère du Tourisme for financial assistance programs for tourism events
  • Client: A Quebec municipality
  • Number of interviews completed: 400
  • Target: Regional public transit users
  • Topic: Study on transit use via observations and intercept surveys conducted directly aboard the buses
  • Client: A Quebec MRC

A few recent cases in qualitative research

Focus groups

  • Number of groups recruited and moderated: 6
    (2 in Quebec, 2 in Ontario, 1 in the West, 1 in the Maritimes)
  • Target: Canadian adults
  • Topic: Study on tipping practices in Canada
  • Client: A Canadian consumer protection organization
  • Number of groups recruited and moderated: 3
  • Target: Adult residents of a Quebec municipality
  • Topic: Study on behaviours regarding consumption, sorting, donation, reuse and disposal of textiles
  • Client: A Quebec municipality

Individual interviews

  • Number of interviews recruited and moderated: 10
  • Target: Managers and owners of housing with 9 units or more
  • Topic: Study on the challenges of sorting and participation in compostable and recyclable materials collection
  • Client: A Quebec municipality
  • Number of interviews recruited and moderated: 30
  • Target: Adults from 6 ethnic groups who arrived in Quebec in the past year
  • Topic: Study on money management
  • Client: A national research organization

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