RESEARCH AND SURVEY SERVICES

Customized solutions adapted to your needs

BIP Research helps organizations better understand their audiences, markets and decision-making environments. From methodological design to the final report, we carry out marketing research and market study mandates that combine surveys, interviews, panels, field data collection, user testing, attendance studies and sector analyses.

QUALITATIVE AND QUANTITATIVE RESEARCH

Comprehensive services in marketing research and market studies

Every mandate begins with a question to clarify: gaining a better understanding of a clientele, measuring an opinion, testing an experience, documenting a sector or supporting a decision. Depending on the context, BIP Research mobilizes qualitative, quantitative or mixed approaches in order to produce reliable, clear data that is directly useful to the teams that need to act.

Qualitative research

Qualitative services make it possible to explore perceptions, motivations, barriers, expectations and behaviours in depth. They are particularly useful when the mandate aims to understand the “why” behind an opinion, an experience or a decision.

  • Individual interviews and semi-structured interviews — grouped under a single in-depth interview offering.
  • Focus groups, workshops and group consultations — grouped as collective discussion methods.
  • User testing, UX and journey observation — grouped under the User Testing and UX Research offering.
  • Participant recruitment — presented as a cross-functional capability that supports interviews, groups and UX testing.

Quantitative research

Quantitative services make it possible to measure opinions, behaviours, satisfaction levels or performance indicators among a sufficient number of respondents to produce structured and comparable results.

  • Web, telephone and hybrid surveys — grouped as data collection methods under a single survey offering.
  • Satisfaction, engagement and employer brand surveys — distinguished by business objective, but supported by similar capabilities.
  • Origin, attendance and field intercept studies — grouped as event, tourism or territorial field studies.
  • Panel, sampling and programming — presented as data collection and methodological structuring capabilities.
OUR APPROACH

An adaptable methodology, from framing to reporting

As on the attendance and origin studies page, this section uses a step-by-step structure to make BIP’s approach clear and reassuring.

Frame

Define the objectives, audiences, constraints, indicators and expected level of evidence.

Plan

Choose the method, prepare the tools, program the questionnaire and validate the data collection plan.

Collect

Deploy web, telephone, field, qualitative or UX data collection with monitoring and quality control.

Analyze

Process the data, identify key findings and produce a report that supports decision-making.

TURNKEY OFFERING

Choose the right service for your needs

Our turnkey offerings are designed to meet the most common mandates: attendance studies, qualitative research, UX, engagement, employer brand and proprietary panels.

A

Origin, attendance and impact studies

Measure who visits your site, where your visitors come from and what data supports your decisions.

  • Field intercepts
  • Counting and observation
  • Reports for partners and funding bodies
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B

Individual interviews and focus groups

Gain an in-depth understanding of the perceptions, barriers, motivations and expectations of your target audiences.

  • Recruitment
  • Facilitation
  • Qualitative analysis

C

User testing and UX research

Evaluate a website, portal, prototype or service journey with real users.

  • Targeted recruitment
  • Moderated testing
  • UX recommendations

D

Internal engagement surveys

Measure the engagement, irritants, expectations and action priorities of your employees or members.

  • Confidential questionnaire
  • Analysis by segment
  • Decision-making report

E

Employer brand studies

Understand how your organization is perceived as an employer and improve your attractiveness.

  • Employee surveys
  • Qualitative interviews
  • HR positioning

F

Creation, management and facilitation of proprietary panels

Develop a pool of qualified respondents to consult on a regular basis.

  • Recruitment
  • Consents
  • Facilitation and retention
FOR WHAT NEEDS?

Services designed for multiple decision-making contexts

Document and demonstrate

Produce credible data for a report, a funding application, an executive committee or a partner.

Understand an audience

Identify the perceptions, expectations, irritants, behaviours, profiles and needs of a clientele, population, team or community.

Test and improve

Validate an experience, journey, interface, concept, message, offering or hypothesis.

Make rigorous decisions

Move from internal impressions to measured, defensible findings that are useful for action.

Why choose BIP Research?

Methodological rigour

Structured data collection and analysis methods to produce solid and defensible results.

Proven field approach

A team accustomed to event contexts and the operational realities of the field.

Data confidentiality

Structured practices to protect the information collected and ensure responsible data management.

Quality and security approach

An approach aligned with industry best practices, including ISO 27001 and ISO 20252.

Do you have a research project to structure?

Our team can help you choose the right method, reach the right respondents and produce actionable results.