Recognized Expertise

Whether you’re measuring customer or employee satisfaction, evaluating brand awareness with post-tests, or collecting data on health, education, political, economic, or environmental issues — BIP Research brings proven expertise and advanced research methodologies to the table.
With over 35 years in the field of marketing research, we have the experience and capacity to carry out both large-scale surveys and in-depth studies. Our team works with you to evaluate programs across a variety of sectors, delivering reliable and actionable results using cutting-edge techniques.
We have notably collaborated with the Institut de la statistique du Québec on the Quebec Longitudinal Study of Child Development (ELDEQ) and conducted several editions of the Follow-up Surveys in Education.

Comprehensive Marketing Research Services

Quantitative Research

  • Telephone and Online Surveys

  • Mail Surveys

  • Intercept (Face-to-Face) Surveys

  • Customer Satisfaction and Experience Surveys

  • Longitudinal Study Cohort Creation

  • Online Panel Creation and Management

  • Data Compilation and Processing

  • Citizen Consultations

  • Market Share and Customer Profile Studies

  • Consumer and Purchase Behavior Analysis

  • Brand Positioning and Perception Studies

  • Economic and Media Impact Analysis

  • Post-Test Evaluation of Ad and Promo Campaigns

  • Feasibility, Opportunity, and Profitability Studies

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Qualitative Research

  • Focus Groups

  • UX and Usability Testing

  • Digital Platform Testing

  • Semi-Structured and In-Depth Interviews

  • Diaries and Participant Journals

  • Observational Research

  • Customer Journey Mapping & Narrative Interviews

  • Package Testing

  • Message and Ad Concept Pre-Testing

  • Thematic Content Analysis

  • Persona Development

  • Dashboards & Data Visualization

  • Exploratory Data Analysis (EDA)

  • PCA, Factor Analysis, Clustering, Regressions

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Citizen Panels & Voluntary Participation

At BIP Research, we believe that citizen participation is a key driver of strong democratic institutions and effective organizations. Surveys are a powerful way to capture public opinion and give citizens a voice on issues that affect them.

Public feedback is central to continuous improvement and contributes directly to better performance and accountability across sectors. Our diverse panel of Quebec citizens is available to participate in telephone or online surveys, as well as focus groups. Their input provides valuable insights that can be extrapolated to the broader population through rigorous and representative sampling.

Many of these participations also include incentives, in recognition of the time and engagement of respondents.

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Discover Our Expertise

Learn more about BIP Research — a dedicated team committed to the success of your projects, on your terms.

About BIP Research