BIP Research has earned a reputation for reliability through the successful delivery of ambitious, technically demanding projects.
Over 35 years at the core of what matters.
Founded in 1976 as the Bureau of Professional Interviewers, the company evolved into BIP Research, transitioning from a data collection firm to a provider of integrated research solutions.
In 1988, Lucie Leclerc took the helm, leading BIP Research through a period of sustained growth and establishing it as a key player in social, political, and marketing research. In 2023, the leadership team expanded with the arrival of two new partners, Félix and Patrick, bringing renewed momentum and a vision for the future.
Thanks to a diverse clientele and projects across a wide range of sectors, BIP Research has developed deep expertise, supporting clients at every stage of their projects with precision and responsiveness. We specialize in surveys and marketing research to deliver reliable data that guides smart decision-making.
BIP Research’s values: respect, rigor, and results.
Our Commitment to Quality.
Our entire team is committed to continuous improvement. As a CRIC-accredited organization, we adhere to the ISO 20252:2019 standard.
As an organization accredited by the Canadian Research and Insights Council (CRIC), we are committed to complying with the ISO 20252:2019 standard.
View our CRIC Statement and our Compliance Statement.
We are also proud to be certified under the ISO 27001:2022 standard, demonstrating our commitment to the highest standards of information security, confidentiality, and risk management.
Respect is not just a value – it’s our driving force.
To us, every client is more than just a file — they’re a partner. We build relationships on active listening and transparency, because we believe authenticity makes all the difference.
We believe that authentic relationships make all the difference.
Rigor guides each of our actions.
We use structured, methodical approaches that deliver reliable results and deep analysis. This attention to detail helps us meet even the most demanding expectations.
We believe that what gets measured can be improved — and that’s how we deliver real results.
We focus on delivering real, measurable outcomes. Every study is designed to generate actionable insights that help our clients make informed, strategic decisions. We believe that results should be concrete and aligned with our partners’ goals.
The Leadership Team
LUCIE LECLERC
PRESIDENT AND CEO
PRINCIPAL PARTNER
Lucie Leclerc has led BIP Research since 1988 with the precision and passion of a maestro — no surprise given her musical background. Trained at the Quebec Conservatory of Music, Laval University, and the University of Montreal, she also studied law, communication, and marketing, equipping her with strong leadership and management skills.
Lucie has overseen nearly 6,000 survey projects, many of them notable in the field of applied research. In 2006, she presented the longitudinal study “I Am, I Will Be” at an international conference in Oxford in partnership with the Quebec Institute of Statistics.
Recognized in both business and philanthropic circles, Lucie was a finalist for the Quebec Women’s Business Awards in 2012, listed among the “Must-Knows” by Premières en affaires in 2014, and honored by the ISQ at the ACFAS Congress in 2016.
She has served on several boards, including the Foundation of the Quebec Conservatory of Music, where she led a successful fundraising campaign. She now sits on the advisory board of BNP Philanthropy and chairs the scholarship committee at the Montreal Conservatory of Music.
PATRICK COURTEMANCHE
VICE PRESIDENT OF OPERATIONS – PARTNER
Patrick Courtemanche has worked in market research since 1999 and has led over 1,000 projects, including large-scale telephone, web, and intercept surveys. His expertise spans call center management, survey team supervision, sampling, tool design, data analysis, and advanced statistical processing. Patrick is known for his proactive approach and ability to manage complex projects while fostering trust with clients.
With a background in Political Science and an Executive MBA, he understands business challenges and tailors communication to each audience. As VP of Operations, Patrick oversees methodology, supervises data collection and technical teams, and advises on weighting and statistical analysis. His clients benefit from end-to-end methodological support and tailored, effective solutions.
FÉLIX LEBLANC
VICE PRESIDENT OF FINANCE AND TECHNOLOGY – PARTNER & CISO
Self-taught and serial entrepreneur, Félix launched his own businesses at a very young age, which he then developed and sold. He is now in his third executive experience and continues to actively contribute to the next generation of entrepreneurs.
Employed at BIP Recherche since 2014, Félix is responsible for research and web development, having played a major role in the development of custom web applications and platforms. At the same time, he also holds the position of Finance Director, where he applies his knowledge of agile administrative management to project management.
Félix masters technical project management and approaches bottlenecks as challenges to be solved. He has managed and executed dozens of projects in web and software development, as both project manager and product designer. Previously, as Vice President of Sales at OVA, a company specialized in virtual and augmented reality, he strongly contributed to the global marketing of their StellarX software.