Targeted Recruitment
Participants selected according to your customer groups, segments, or user profiles.
Moderated Testing
Structured sessions to observe behaviours, hesitations, and friction points.
Pain Point Analysis
Grouping of issues by frequency, severity, and impact on the experience.
Actionable Report
Clear findings, relevant verbatims, and concrete recommendations.
Validate the experience before making costly decisions.
User testing allows you to see how people actually understand, navigate, and complete a digital journey. It reveals the gaps between design intent and real use.
Validate a Structure
Test the site structure, menus, labels, and logic for grouping content.
Identify Pain Points
Identify roadblocks, backtracking, misunderstandings, and drop-offs.
Improve Clarity
Check whether titles, instructions, content, and calls to action are clearly understood.
Prioritize Corrections
Distinguish cosmetic adjustments from problems that truly hinder the journey.
A user research partner, not a design agency.
BIP Recherche provides an external, structured, and independent reading of the experience lived by users. We can take charge of the full mandate or intervene on specific blocks.
WHY CHOOSE BIP RECHERCHE?
Research expertise applied to digital experiences.
We combine recruitment, interviews, qualitative analysis, and project management to produce useful findings for decision-making teams.
Precise Recruitment
Customers, non-customers, citizens, employees, members, or specialized profiles.
Controlled Interviews
Structured facilitation, neutral follow-up prompts, and observation of behaviours.
Methodological Rigour
Framed testing, observation criteria, and structured analysis of findings.
Confidentiality
Responsible management of participants, recordings, and collected data
OUR METHODOLOGY
A simple, controlled, and deliverable-oriented process.
Each mandate is framed to produce observations that are useful, comparable, and directly usable by your teams.
TEST FORMATS
Methods adapted to each stage of your project.
In a redesign or digital improvement, each method responds to a specific decision: structuring information, validating journeys, testing a mock-up, or confirming the final experience.
Card Sorting
Understand how users naturally group content, themes, and labels.
⊕ Start of Project
Tree Testing
Validate whether menus, categories, and navigation paths make it possible to find the expected information.
⊕ Architecture
Prototype Validation
Test a mock-up, a Figma prototype, or a journey before moving to development.
⊕ Design
Navigability Testing
Observe whether users understand the journey, find the right content, and complete the tasks.
⊕ Pre-Launch
User Testing and Interviews
Collect observations, perceptions, hesitations, and pain points from real users.
⊕ Final Validation
WHAT WE OBSERVE
Evidence-based insights from real user behaviour.
We identify where users succeed, where they struggle, and why. Through observation and analysis, we uncover the factors that influence task completion, confidence, and overall experience quality.
Let’s Talk About Your Next User Test
Are you preparing a redesign, a portal, an application, or a prototype? Our team can support you with recruitment, scenario preparation, test facilitation, and the production of a clear report.
