Recognized Expertise

Whether it’s to measure the satisfaction of your clients or employees, evaluate your brand awareness through post-tests, or collect data on health, education, political, economic or environmental issues, BIP Research leverages its expertise and advanced research methodologies. Having been in the marketing research business for over 35 years, we have the necessary experience to conduct large-scale surveys and in-depth studies.

Our team supports you in evaluating programs across various sectors, providing reliable and actionable results through cutting-edge techniques.

BIP Research has also collaborated with the Institut de la statistique du Québec on the Quebec Longitudinal Study of Child Development (ELDEQ) and has conducted several editions of the Follow-up Surveys in Education.

Complete Services in Marketing Research and Market Studies

RECHERCHE QUANTITATIVE

  • Telephone and Online Surveys

  • Mail Surveys

  • Intercept Surveys (Face-to-Face)

  • Customer Satisfaction and Customer Experience Surveys

  • Cohort Creation for Longitudinal Studies

  • Online Panel Creation and Management

  • Data Compilation and Processing

  • Citizen Consultations

  • Customer Profile and Market Share Studies

  • Consumer and Purchase Behavior Studies

  • Brand Positioning and Perception Analysis

  • Economic and Media Impact Studies

  • Post-Test Evaluation of Promotional and Advertising Campaigns

  • Opportunity, Feasibility and Profitability Studies

  • Traffic Flow, Origin and Visitor Profile Studies

  • Psychographic Segmentation Studies

  • Corporate Surveys (Employee Engagement)

  • Methodological Support

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RECHERCHE QUALITATIVE

  • Focus Groups

  • UX User Testing

  • Digital Platform Testing

  • Semi-Structured and In-Depth Interviews

  • Journals and Logbooks

  • Participant Observations

  • Customer Journey Maps / Narrative Interviews

  • Packaging Concept Evaluation

  • Creative Concept Pre-Testing (Messages and Advertisements)

  • Thematic Content Analysis

  • Persona Studies

  • Dashboards and Data Visualization

  • Exploratory Data Analysis (EDA)

  • Principal Component Analysis, Factor Analysis, Clustering, Regressions

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Citizen Panel & Voluntary Participation

BIP Research firmly believes in citizen participation as an essential lever for the proper functioning of democracy and organizations. Surveys represent a valuable tool for gathering public opinion, allowing citizens to make their voices heard on various issues. Feedback is at the heart of continuous improvement and directly contributes to the operational excellence of many organizations.

BIP Research has a diverse panel of citizens eager to participate in telephone surveys, online surveys, or focus groups. These contributions provide valuable insights that can be extrapolated to the entire population, thanks to rigorous and representative sampling. Additionally, many of these participations include a form of compensation, in recognition of the participants’ involvement.

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Come discover our expertise

Learn more about BIP Research, a team dedicated to the success of your projects, according to your expectations.

About BIP Research